How many messages can I send per day from my WhatsApp Business API account?

newdata

Hello Everyone,

I want to know how many messages we can send per day.

snapshot

Hi Newdata,

When you start using WhatsApp Business API, they allow you to send messages to about 1,000 different customers per day.
This first level is called Tier 1.
If you keep using it properly — like sending relevant messages, not spamming, and customers aren’t blocking or reporting you — WhatsApp automatically increases your limit.
Usually, if everything looks good for about a week, they upgrade you to 10,000 customers per day.

Honestly, when I was using it, I didn’t even realize when the limit got increased — it just happened on its own after a few weeks of normal usage.
So you don’t really have to do anything special — just keep your messages clean and regular, and the system will handle the upgrades by itself.

waexpert

Hi Newdata,

Capacity and Messaging Limits: Messaging limits determine how many unique users your business
can send messages to on a daily basis. This includes new conversations as well as existing
conversations with users. The messaging limit does NOT limit the number of messages your
business can send, just the number of users you are trying to message. It also does NOT apply to
messages sent in response to a user-initiated message within a 24-hour period.

Tier 1: Allows your business to send messages to 1K unique customers in a rolling 24-hour
period. All business numbers starts in Tier 1 when it registers.
Tier 2: Allows your business to send messages to 10K unique customers in a rolling 24-hour
period.
Tier 3: Allows your business to send messages to 100K unique customers in a rolling 24-hour
period.
Tier 4: Allows your business to send messages to unlimited unique customers in a rolling 24-
hour period.

Change in TIER / Sending capacities: This amount starts at 1K unique customers and scales
automatically based on phone number status, phone number quality rating, and how often the
business initiates conversations with unique customers. If you reach your messaging limit, you can
initiate more conversations as soon as one or more active conversations end. If the 50%
conversations of tier limit are initiated at 3pm (for example), the messaging limit is increased at
3pm the following day (i.e. 24 hours later).
Decreasing Your Limit: Each time you initiate a new conversation with a unique customer meta will
check your phone number quality rating. If the rating has been Low for the last 7 days, meta will
immediately decrease your messaging limit by one level.
Quality Rating: Your quality rating is based on how messages have been received by recipients over
the past seven days and is weighted by recency. It is determined by a combination of quality signals
from conversations between businesses and users. Examples include user feedback signals like
blocks, reports and the reasons users provide when they block a business. The phone number
status, quality rating, and messaging limits for your WhatsApp Business Account is shown in your
profile.
a. Green: High quality
b. Yellow: Medium quality
c. Red: Low quality
If your quality rating reaches a low state or your phone number status changes. Your Status will
change to Flagged or Restricted.

newdata

Okay, I understood

Thanks
By the way, what's the meaning of quality rating?

waexpert

So, the quality rating is WhatsApp’s way of checking how people react to your messages.

If many customers block you, report your messages as spam, or don't interact much, your quality rating will drop.
If customers are happy — meaning they read, respond, or don't block you — your quality rating stays high.

There are 3 levels of quality:
High (Green) – Everything’s good.
Medium (Yellow) – Some issues detected.
Low (Red) – Major issues; your account might face restrictions if not improved.

You can check your quality rating inside your WhatsApp Business Manager dashboard anytime!

newdata

Okay got it!

If my quality rating drops, how can I improve it?

newdata

Also Will WhatsApp notify me if my quality rating goes down?

waexpert

If your quality rating drops, don't worry — it can definitely be improved.

Here’s what you should do:

Send fewer messages for a few days (reduce the load).
Focus only on high-quality, relevant messages that the customer expects.
Avoid sending promotions unless the customer opted in for it.
Don't re-send the same template again and again if it was marked as spam before.
Clean your contact lists — only message customers who have clearly opted in.

Basically, slow down a bit, improve the quality of your conversations, and WhatsApp will automatically boost your rating back up if things look better.

waexpert

Yes, WhatsApp does send a notification!
If your quality drops to Medium (yellow) or Low (red), you'll get an alert inside your WhatsApp Business Manager dashboard.
Also, if the quality stays low for too long, WhatsApp may temporarily limit your ability to send new messages, and they’ll notify you about that too.

So it’s always a good idea to regularly check your quality status inside the dashboard even if you don’t see an alert.

admin

[unknown] Test