My quality rating dropped how can I improve it quickly?

newdata

Hi,

I just noticed that our WhatsApp quality rating has dropped to Medium (it was High before).
We haven’t changed anything major in our messaging style, so I’m not sure what caused it.

Is there any way to fix this quickly or bring it back to High?

snapshot

Yeah, this happened to us a while back too.

Your rating can drop even if a few users block or report your messages or if the message content feels spammy or irrelevant to them.

newdata

That’s interesting. We’re mostly sending order updates and reminders. Nothing spammy really.

What did you do to get it back?

snapshot

We stopped sending anything that wasn’t really important for a few days only sent messages like order confirmations or customer support replies.

Also, we made sure the messages were super clear and felt personal like adding the customer’s name or order number.
After about a week, our quality rating went back to High

newdata

We have send some follow-up messages maybe we should slow those down?

snapshot

Yes, If you’re sending reminders or follow-ups, just make sure the customer is okay with it

Even if the message is helpful, people might still block or report it if they didn’t expect it.

newdata

But is there any way to know which exact message caused our quality rating to drop?

waexpert

Unfortunately, WhatsApp doesn’t tell you exactly which message caused the drop in quality rating they just show your overall status as High, Medium, or Low.

But here’s what usually helps:

Only send messages your customers are expecting or have agreed to get.
Avoid sending too many messages in a short time.
Make sure the content is clear and useful not too generic or confusing.

Also, if you're testing a new template, send it to a small group first instead of your full list. That way, if something doesn’t work well, it won’t impact your entire rating.

newdata

Okay, we’ll slow down and only send the important messages.

How long does it usually take for the rating to go back up

waexpert

Usually it takes around 7–12 days if you stop sending extra messages and only send what’s really needed.

Just keep it simple, clear, and don’t send too many messages at once the rating should go back to normal soon

newdata

Alright, I’ll give this a try and stop sending the non-important messages for now. Really hoping the rating improves in the next few days this was helpful.
Thanks a lot for guiding me

waexpert

You're welcome!
Let us know if anything comes up or if you need help checking your status later.
Hope everything gets sorted soon!