Do I need Green Tick to start?

Vijay

I had a quick question - do I need to get the Green Tick before I can start using the WhatsApp Business API? Or can I start sending messages without it?

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No, you don’t need to wait for the Green Tick to start

You can fully use the WhatsApp Business API — send messages, get template approvals, and connect your system — even without the Green Tick.

It’s totally optional. The Green Tick just adds extra trust for your brand, but it doesn’t affect how the API works.

Vijay

Okay, so I can start messaging customers right after my business is verified and templates are approved?

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Yes, Once your Business Verification is done and your templates are approved, you can start messaging your customers — no need to wait for Green Tick approval.

You can also apply for the Green Tick later, once your API is running smoothly.

Vijay

When is a good time to apply for the Green Tick? Should I do it now or later?

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It’s usually better to apply for the Green Tick after your number has been active on the API for a while — like a few weeks — and after you’ve started using it regularly.

Meta looks at things like:

Your business visibility (website, social media, brand presence)
How your number is being used — are customers engaging positively?
A good quality rating and no major complaints

So once your number is live and working well, your chances of approval are much higher!

Vijay

Okay, that makes sense. How will I know when it’s a good time to apply?

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Once you’ve been sending messages regularly for a few weeks — and your quality rating stays High — that’s usually a good time.

Vijay

Okay, That's great