snapshot You can’t really mix both in one template — because when you submit a template, you have to choose a category
snapshot Marketing — for offers, promotions, product announcements Utility — for things like order updates, reminders, payment confirmations WhatsApp reviews your template based on the category you select — so it’s better to use separate templates for different purposes.
snapshot If the category doesn’t match your content, the template can get rejected — or sometimes approved but flagged later, which could affect your account’s quality rating.
snapshot The safest way is: For promotional content — submit a Marketing template For order-related or service updates — submit a Utility template This helps keep your account healthy and prevents any risk of rejection
Vijay Ah okay, understood. So I should just create 2 separate templates — one for promotions and one for updates, right?
snapshot Yes, exactly! It’s always better to keep them separate - one Marketing template for offers or promotions, and a Utility template for updates like orders or payments. That way, both get approved faster and you won’t run into any quality issues later.
