Step 1: Start with 250 messages/day
This is the basic limit if you haven’t submitted business documents yet.
Step 2: Send messages consistently
Start sending to your regular customers using approved templates
Step 3: Keep your message quality high
Avoid spammy messages. If customers respond, don’t block you, and you keep a good quality rating — Meta sees that you’re a trustworthy sender.
Step 4: Automatic Upgrade
Meta can increase your limit from 250 → 1,000 users/day.
And after that, it may go up to 10,000 or more depending on your performance.