Our WhatsApp number Banned

Ritvik

Hello Team,

Our WhatsApp Business number just got banned after sending marketing messages. We didn’t expect this — what happened?

newdata

Hello Ritvik,

No Problem Dear

Let me ask you first:
Were you using approved message templates, or were the messages sent manually or through a custom tool?

Ritvik

We used some pre-approved templates, but we also sent messages in bulk using our system. Maybe some customers hadn’t opted in.

newdata

So here’s what usually causes a number ban in these situations:

✅ If messages are being sent to users who haven’t opted in, Meta sees that as a spam risk.
✅ Even if templates are approved, bulk sending without consent can lead to users blocking you or reporting messages.
✅ Too many blocks, reports, or poor quality rating → your number can be temporarily or permanently flagged or banned.

Ritvik

So even if templates are approved, I can get banned if the recipients don’t know me?

newdata

Exactly. Meta looks at user behavior, & your content.
If people block you, don’t open your messages, or report spam — that signals trouble.

Even high-quality content will fail if it’s sent to the wrong audience.

Ritvik

Okay... is there a way to get the number unbanned?

newdata

Yes, you can appeal the ban — go to WhatsApp Business Support and submit a request.

If it’s a temporary flag, your number might recover in a few days. But if it’s a full ban, you’ll need to show that you’ve improved your opt-in and messaging practices.

Ritvik

Sure, thank you for your help, let me try this one