Why can I only send 250messages?

Swati

Hi Everyone,

I have just checked the limit & why it is showing 250 limit?

Trisha

Hello,

Cause your WhatsApp Business number is not fully set up

Swati

What does it means?

Trisha

Meaning it’s not verified by Meta, doesn’t have an approved business name, or isn’t fully connected — then you’ll be limited to sending messages to only 250 unique customers per day.

Swati

It will remain same for lifetime?

Trisha

No,

Swati

Then how it will increased, META will increased it automatically?

Trisha

No, It will not increased automatically by META side

Trisha

Meta checks how you're using your WhatsApp number — like whether your messages are helpful and not being marked as spam.
If everything looks good, they’ll increase your daily message limit.

Swati

could you explain more

Trisha

Means you can slowly go from sending messages to 250 people, then 1,000, then 10,000, and so on.

Trisha

Let me explain:-

If your messages are good and people don’t block or report you, they’ll slowly increase your daily limit.
If approved, you can send messages to:

1,000 people per day
Then 10,000
Then 100,000
And even unlimited later on

You don’t need to apply — it happens automatically if everything goes well.

Swati

Understood, that's great

Trisha

Make sure you have to send messages to unique customers in a 24-hour period:

1K unique customers
10K unique customers
100K unique customers
An unlimited number of unique customers

Swati

Thank you for help