Why my order update template rejected?

snapshot

Hi Everyone,

I’m facing an issue with my template submission. I created a message template to notify customers about their order status/update, but it got rejected.

This is the content I have added (“Hi {{1}}, your order {{2}} has been shipped.”)

I'm confused why my template was rejected. Can anyone know what the solution for this is?

Best Regards,
Snapshot

waexpert

Which template category did you select while submitting?
Because Meta is very specific about choosing the right category like Transactional, Shipping Update, Alert, etc.
If the category doesn’t match the content, they usually reject it.

snapshot

Ohh I see, I think I had selected the Marketing category by mistake.

What should I do now?
Do I need to create a new template or can I edit this one, I have use this first time so i didn't have any idea

waexpert

No worries, this kind of thing happens to a lot of people — you're not alone 😊

What you can do:

If the template is rejected, unfortunately, you can't edit it. Meta doesn’t allow editing rejected templates.
You’ll need to create a new template from scratch.
While creating the new one, make sure to:
Select the correct category
Add sample values for placeholders (like John for {{1}}, #12345 for {{2}})
Just try to make the message something like this
Sometimes, if the message is too short or doesn’t explain much, Meta can’t tell what it's for — and they reject it.
So instead of just saying:
"Hi {{1}}, your order {{2}} has been shipped."

You can write something like:
"Hi {{1}}, your order {{2}} has been shipped and is on the way! You’ll get tracking details soon. Thank you for shopping with us!"

This way, it’s clear you’re just giving a helpful update, not trying to sell something — and that makes it easier to get approved.

Hope this helps and makes things a bit clearer for you 😊
Once you try again with these changes, it should go through smoothly.
If you get stuck anywhere, feel free to reach out — happy to help anytime!

Best Regards,
Waexpert

snapshot

Got it, thank you so much for explaining everything so clearly

I'll create a new template with the right category & as you have suggested.

snapshot

Really appreciate your help. I'll get in touch if I got any issue.

Best regards,
Snapshot

snapshot

Hi Team,

I have created the template as you have suggested & it's approved, Thank you so much

Also, I have one more question, can we duplicate an approved template & just change the wording?

waexpert

Hi Snapshot,

No, you can’t directly duplicate an approved template and just change the wording inside the same one.

Once a template is approved, you can’t edit it or update it.
Create a new template and use the same structure or wording as you have done before. Make sure to choose the right category of template, and then it will not take longer.

Let me know if you need any help.

Best Regards,
Waexpert

snapshot

Ohh okay,

I'll make a new template, If I get stuck anywhere, will update you.

Thank You

snapshot

Hi Team,

I created another template similar to the last one, but this time for order delivery confirmation, and selected the Utility category.

Here’s the message:
“Hi {{1}}, your order {{2}} has been delivered successfully. We hope you’re happy with your purchase!”

Just wanted to double-check — is this message okay for submission, or should I add more details?

waexpert

Hi Snapshot,

Yes, this message looks great!

The message is clear, it’s placed under the correct category (Utility), and the tone is service-related, not promotional.

However, if you'd like to slightly increase the approval chances, you can add a closing line to make the purpose even more obvious. For example:

“Hi {{1}}, your order {{2}} has been delivered successfully. We hope you’re happy with your purchase! If you have any questions or need support, feel free to contact us.”

This kind of closure helps Meta understand that it’s part of your customer service flow.

Once submitted, it should go through smoothly. Let me know once it’s approved — or if you face any issues at all, I’m here to help!

Best regards,
Waexpert

snapshot

Got it. As you have suggested, we will create it like this.

Let me do it now.

snapshot

The new template with the updated message got approved! 😊

I really appreciate your quick support — it made the process so much easier.

Thank you so much team

waexpert

Hi Snapshot,

That’s awesome — really happy to hear your template got approved!
Glad I could help and make things easier for you.

If you ever need support with more templates or anything else on WhatsApp, just drop us a message anytime — happy to help!

Thanks again for your kind words

Best Regards,
Waexpert